The second phase of communication is Planning. Do you think an architect can build a skyscraper without a blueprint? Neither can communicators deliver a message without a plan. Do as much as you can to collect ideas, then start putting a plan of action together for those ideas. Ask yourself all the questions that are pertinent to the details: the who’s, what’s, when’s, where’s, how’s and why’s. What is the intended message? What tools do you need to help you communicate that message? Who will best communicate that message? Compile a list of specific tasks and manage your time strategically. Give attention to everything from voice talent to camera batteries. Where will you film? What gear do you need? When is your deadline? Most importantly, always know WHY a certain story needs to be told. knowing “why” gives you the zeal to carry a project from concept to completion (what’s your motive?). The best products are clearly executed from a well thought-out plan.
The GOAL of the planning phase is to reduce stress. In my experience, having a great plan gives me great sleep, and allows me to hit the ground running when I wake up the next day. A good plan also helps me catch unexpected obstacles, and keeps me on track for deadlines. Planning for me happens immediately following design team. usually involves a full day of dreaming, researching, writing scripts, scheduling interviews, setting the studio, charging batteries, recruiting talent, recruiting help, scouting locations, creating shot lists or simple storyboards, etc…
MOST PEOPLE skip the first two phases (prayer being the first). When this happens, the story is way less potent than it could be.